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The new business launch checklist.

Tick off what you've already got — see exactly what's left before you're properly set up online.

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Business name registered (ASIC)

A legal requirement in Australia if you're trading under a name that isn't your own personal name.

Domain name registered in your business name

So nobody else can grab it, squat on it, or hold it over you later.

Business email on your own domain

Not @gmail or @outlook — looks more credible, and you keep it if a platform or staff member changes.

Google Business Profile claimed and verified

How most local customers actually find and check a business first, before anything else.

A basic website live

Even one page — hours, services, and contact details, without relying on a Facebook/Instagram algorithm.

Social pages linked to your own domain and email

So your presence isn't 100% dependent on one platform staying up, or staying free.

Still to do

Tick off the items above and we'll list what's still outstanding here.