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What's your website really costing you?

Every visitor who leaves without enquiring is a missed job. Plug in rough numbers for your business and see roughly how many enquiries — and how much revenue — a clearer, faster site could be worth each month.

Monthly website visitors 500

Check Google Analytics or Search Console — or estimate. Most local service sites sit somewhere between 200 and 3,000 a month.

Current enquiry rate 1.0%

The share of visitors who actually call, email, or fill in a form. Neglected or DIY sites often sit under 1%.

Realistic rate with a clearer site 2.5%

A well-built small business site — clear offer, fast load, obvious next step — typically converts around 2–3% of visitors.

Enquiries you close (%) 30%

Not every enquiry becomes a paying job — this is your realistic close rate.

Average value per customer/job

Rough average revenue from one new customer or job, in AUD.